SAMPLE REPORT
SAMPLE REPORT — fictional business, rounded numbers. This is what a real That'sEasier assessment looks like.
That'sEasier
AI assessments for small business

AI Opportunity Assessment

Maplewood Plumbing & Heating (sample business)
Prepared for the owner  ·  October 2026  ·  thatseasier.com
This assessment identifies ≈ 12.5 hours per week of reclaimable time across three workflows — missed after-hours calls, quote and invoice chasing, and scheduling chaos — worth roughly $8,100/month at a conservative $150/hr, against about $290/month in tool costs.

1 Where your hours are going

The operational pain points identified in the assessment interview, ranked by reclaimable time.

Quote and invoice chasing ≈ 5 hrs/week (est.)

Quotes are built by hand in Word and emailed as attachments — often a day or two late. Invoices go out as PDFs with no follow-up; the owner spends most Friday afternoons calling about unpaid bills. Two different jobs, one root cause: nothing reminds the customer automatically.

Paraphrased from the interview: "I know we're the last quote in half the time. And Fridays are just me chasing money people already owe us."

Missed after-hours calls ≈ 4 hrs/week (est.)

Calls after 5pm and while techs are on jobs go to voicemail. Callbacks happen the next morning — if they happen at all. For emergency plumbing, the customer doesn't wait; they call the next company on Google. The 4 hours is callback and damage-control time; the lost jobs on top of that are pure margin walking away.

Paraphrased from the interview: "Nobody with a burst pipe leaves a voicemail and waits till morning. We've definitely lost jobs that way."

Scheduling and dispatch chaos ≈ 3.5 hrs/week (est.)

Dispatch runs on a whiteboard plus a group text thread. Techs call the office for addresses they already received, jobs get double-booked during busy weeks, and the owner re-shuffles the board every morning. It works until it doesn't — and when it breaks, it breaks loudly.

Paraphrased from the interview: "Every morning starts with me fixing yesterday's schedule. The whiteboard has a mind of its own."

2 Effort vs. impact map

Not every fix deserves the same urgency. Start top-left: the quick wins.

⚡ Quick wins

  • Quote templates + automated invoice reminders
  • Dispatch board app for the techs

🚀 Big bets

  • After-hours AI call answering
  • Missed-call text-back on every call

🧩 Fill-ins

  • Automated Google review requests

🕳️ Money pits — avoid for now

  • Custom-built CRM
  • Rebuilding the website before the phones are fixed
← lower efforthigher effort →

3 Recommended solutions

Off-the-shelf tools matched to the pain points above. Every tool below was verified to exist with current pricing at the time of this assessment.

Housecall Pro — solves: quote/invoice chasing + dispatch chaos

TodayQuotes typed in Word, emailed late. Invoices as PDF attachments with no reminders. Dispatch on a whiteboard and a text thread.
With Housecall ProQuote templates sent by text or email in minutes. Invoices with automatic payment reminders. A dispatch board the techs see on their phones, with job addresses and customer history.
≈ $99–$189/mo Setup: one afternoon Saves ≈ 6 hrs/week

Free alternative: invoice reminders can be partly covered with Wave (free invoicing) — but it won't fix dispatch.

GoHighLevel — missed-call text-back + AI receptionist — solves: missed after-hours calls

TodayAfter-hours calls hit voicemail. Most never call back. Emergency jobs go to whoever picks up first — usually a competitor.
With GoHighLevelEvery missed call gets an instant text: "Sorry we missed you — what's going on?" The AI receptionist answers common questions, books the job, and flags real emergencies to the on-call tech.
≈ $97/mo (Starter) Setup: a weekend with templates Saves ≈ 4 hrs/week

Free alternative: a dedicated Google Voice number with a manual text-back script — $0, catches some of the leakage while you set up the real thing.

Automated review requests (via Housecall Pro) — fill-in: more Google reviews, less asking

TodayNobody asks for reviews consistently. The Google profile sits at whatever rating past customers felt like leaving.
With automated requestsEvery finished job triggers a polite text asking for a Google review. Happy customers review; unhappy ones get routed to you privately first.
Included in Housecall Pro Setup: 30 minutes Saves ≈ 1 hr/week

4 Your 4-day quick-win plan

Everything below can be done in the next four days, in small windows between running the business.

Day 1 — Count the leaks

  • Pull last month's unpaid invoices into one list — total the dollars sitting out there.
  • Check the phone log for after-hours missed calls last week. Write down the number.
  • Start the Housecall Pro free trial; import your customer list.

Day 2 — Fix quotes and invoices

  • Build 3 quote templates for your most common jobs (service call, water heater, drain cleaning).
  • Turn on automatic invoice reminders: 3 days, 7 days, 14 days overdue.
  • Send today's quotes from the template — time yourself against the old Word method.

Day 3 — Fix dispatch

  • Move tomorrow's jobs from the whiteboard into the Housecall Pro dispatch board.
  • Get every tech to install the mobile app and confirm they can see their jobs.
  • Kill the group text thread for dispatch — one channel from now on.

Day 4 — Catch the after-hours calls

  • Set up GoHighLevel's missed-call text-back with a simple script: acknowledge, ask what's wrong, offer the next available slot.
  • Record the AI receptionist greeting for after-hours: who you are, what counts as an emergency, how booking works.
  • Test it yourself after 6pm — call the business number and see what happens.

5 What this is worth

Conservative math, shown plainly. Owner time valued at $150/hr.

Reclaimable time12.5 hrs/week
Gross monthly value (× $150/hr × 4.33)$8,120
Total tool costs− $290/mo
Net monthly value$7,830/mo

Conservative on purpose: the hour counts are rounded down from the interview, and this excludes recovered lost jobs entirely — a single recovered emergency call is typically $300–$600 of margin. Even if only half the hours materialize, that's still roughly $3,900/month against $290 in tools. The assessment pays for itself if it recovers two jobs.

This was a sample — here's how yours works

  1. Answer the questionnaire — about 20 minutes, on your own time. No phone call, no prep.
  2. Get your report within 48 hours — your business, your numbers, your plan, like the one above.
  3. Questions? Reply any time to thatseasier@gmail.com — a human reads every email.

Our guarantee: if your assessment doesn't identify at least 5 reclaimable hours per week for your business, we refund the full $1,000. No forms, no hassle — one email.